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Harley-Davidson may have a winner with its “trade in, trade up” marketing strategy, which the company says is moving bikes in a desperate economy. It almost makes you wonder: Would such an idea work with cars?

It wasn’t that many years ago that H-D couldn’t keep up with demand for its motorcycles. In 2006 it shipped nearly 350,000 bikes. But as the economy started to tank last year, so did H-D sales.

Harley-Davidson’s 2008 sales were down more than 7 percent, after a 5.3 percent drop in 2007….  Details


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canoeStudents use novel ideas in concrete boat competition.

“Sink like a rock” means nothing to the UNLV American Society of Civil Engineers concrete canoe team.

The self-proclaimed nerds from ASCE have defied the laws of reason by creating a cement block that won’t sleep with the fishes.

“It’s extremely nerdy, we know, but we love it,” team captain Tiffany Hearn said.  

The team of civil engineering majors will be competing in the regional concrete canoe competition in Hawaii against 20 universities in April. ..  Details

ski-fence

It’s been 10 years since Carla “Jo” Elmore has seen snow, but now she is reminded of it every day.

Two weeks ago she and husband, Tony Bernasconi, put up a privacy fence in their backyard made up of about 350 snow skis. The printed sides of the black skis face the backyard of the squash-colored house. Each ski reads “ORION” in neon green, orange and purple letters. The back of the skis are a black, dark gray color and face NW 39th Avenue.

How the couple’s ski fence came about is the result of a tight budget and an imaginative boss.

The original fence was damaged in the 2004 hurricanes. Then when another one blew through town a few years ago, a huge tree in the backyard fell and finished off the fence as well as the couple’s greenhouse….  Details


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Jamis Bicycles has added two new sales representatives to support continued expansion in northern California.

Steve Heaton, a former Specialized representative with nearly 20 years of experience in the bike industry, will cover San Francisco’s South Bay and East Bay as well as the Central Valley.

Peter Mollison, who previously handled international and northern California dealer sales along with race event management for Wilderness Trail Bikes, will focus on San Francisco as well as regions north and east to Lake Tahoe. …  Details