Harley-Davidson may have a winner with its “trade in, trade up†marketing strategy, which the company says is moving bikes in a desperate economy. It almost makes you wonder: Would such an idea work with cars?
It wasn’t that many years ago that H-D couldn’t keep up with demand for its motorcycles. In 2006 it shipped nearly 350,000 bikes. But as the economy started to tank last year, so did H-D sales.
Harley-Davidson’s 2008 sales were down more than 7 percent, after a 5.3 percent drop in 2007…. Details
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