PRESENTING a product to customers in the most favorable setting is a basic tenet of marketing, but rarely is the effort to influence shoppers taken to this extreme.
Next Sunday in Maranello, Italy, an auction of vintage Ferraris will be held in the logistics center of the automaker’s famed Formula One racing team. The sale follows four days of buildup during which bidders registered for the auction can visit the Ferrari museum; tour the production facilities and factory Classiche division, the department that authenticates racecars and vintage road cars, and the Ferrari factory; see a private car collection housed in a 15th century castle; and sample some of the … Details
The International Cycling Union recently alerted professional teams that it intends to crack down on new technology in bicycle designs and accessories that might give an unfair advantage to teams with access to the latest breakthroughs.
Similar debates are perennially going on in golf, tennis and swimming because advances in equipment design can significantly affect how well athletes perform. Athletes don’t have equal access to the best training facilities and coaches. Why should a line be drawn denying them access to the latest technology?
Scot Nicol, founder of Ibis Cycles
Gary Hall Jr., three-time Olympian
Frank Thomas, former U.S. Golf Association official
Martina Navratilova, former tennis champion
Craig Lord, SwimNews.com
Eric Hjertberg, bicycle component technologist
Very good article continued here
Julbo, the eyewear company, is looking for the best up and coming mountain bike stars for a photoshoot as part of this year’s Pass’Portes du Soleil mountain biking weekend in the Portes du Soleil.
There are 10 places up for grabs and if you’re selected you’ll take part in a professional photoshoot on Friday 26 June. You will automatically win free passes for the Pass’Portes du Soleil event and a pair of Julbo sunglasses…Â Details