PRESENTING a product to customers in the most favorable setting is a basic tenet of marketing, but rarely is the effort to influence shoppers taken to this extreme.
Next Sunday in Maranello, Italy, an auction of vintage Ferraris will be held in the logistics center of the automaker’s famed Formula One racing team. The sale follows four days of buildup during which bidders registered for the auction can visit the Ferrari museum; tour the production facilities and factory Classiche division, the department that authenticates racecars and vintage road cars, and the Ferrari factory; see a private car collection housed in a 15th century castle; and sample some of the … Details
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on Monday, May 11th, 2009 at 2:10 pm and is filed under Automobile, Sports Car, Vintage Racing.
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