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NASCAR executives have cozied up to action sports stars as it looks to generate new interest among “millennial males” during the 2011 season.

 

NASCAR chief marketer Steve Phelps has worked behind the scenes the past few months to assist former motocross stars Travis Pastrana, Brian Deegan and Ricky Carmichael as they look to join the Nationwide Series and eventually the Sprint Cup Series.

 

“We’re thrilled Pastrana is coming to race, we’re thrilled   …  Details

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As winter approaches for surfers of the Northern Hemisphere, some safety procedures should be taken into consideration. It’s cold, windy, rainy and snowy so you should protect your body for the physical exercise in extreme conditions.

The Irish Surfing Association has published a very clear and useful guide for the winter surfing sessions. Wave fans should have in mind that their health is first and that doesn’t mean they cannot enjoy the quality ocean moments  …  Details

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Ride With Us – Tahoe Bound – Ep.3 from Ride Snowboards on Vimeo.

The shifting peaks south of the Huntington Beach Pier will determine which Kneeboarders represent the U.S. at the 2011 ISA World Kneeboard Championships. HB is the venue for the seventh annual Kneeboard Surfing USA Titles and Festival, Jan. 14 and 15, 2011.

Top finishers at Huntington Beach will receive a highly coveted spot on the U.S. Team traveling to the 2011 ISA World Kneeboard Championships being held in Philip Island, Australia next March.

“It adds drama to …  Details

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