NASCAR executives have cozied up to action sports stars as it looks to generate new interest among “millennial males†during the 2011 season.
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NASCAR chief marketer Steve Phelps has worked behind the scenes the past few months to assist former motocross stars Travis Pastrana, Brian Deegan and Ricky Carmichael as they look to join the Nationwide Series and eventually the Sprint Cup Series.
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“We’re thrilled Pastrana is coming to race, we’re thrilled  … Details
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