Long gone are the days when being a surfer was viewed as a bit of joke in terms of being a professional sportsperson. Surfers are now elite athletes building brands and making careers out of a lifestyle sport.
Surfing has transcended global borders and brings together a community of people who love what they do together in the water.
But what does all this mean for the sport?
Are there now too many people surfing? … More
Ian Crane, Jake Kelley, and Noah Erickson go north in search of some fun during a summer south swell.
Much comment has been made internationally regarding the $36million investment from NZ Trade and Enterprise into Emirates Team NZ, under an arrangement first signed by the then Labour Government to help the team build back to compete in 2007, and the second campaign staged in 2013.
The large stylised fern displayed on the Emirates Team NZ wingsail is one of the logos owned by NZTE.
NZTE works closely with the NZ Marine Industry Association to expand NZ’s Marine Exports, and the association claims that from the 2013 America’s Cup, New Zealand has already benefited from well in excess of … More