Aliso Viejo, Ca — The Surf Industry Manufacturers Association (SIMA), founded in 1989, is proud to celebrate its 20th anniversary. As the trade association of competing surf product suppliers working together for the development of the surf industry, SIMA has united the surf industry for the past 20 years.
“Many years ago, SIMA began out of a need to work more effectively with our tradeshow partners,†said Bob McKnight, CEO of Quiksilver and SIMA’s first president. “We started in this industry because of our passion for surfing and the beach lifestyle. SIMA has done a tremendous job in sharing the real message of surf culture and helping us all ‘grow the pond.’â€
From issues like the closure of Clark Foam to trade show dates, SIMA has proven its effectiveness in unifying and serving the surf business by gathering the leaders of our industry and acting as their collective voice.
“SIMA has been the glue that has kept our industry together for many years… More info
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Acura and Mazda will compete against the likes of Audi, Peugeot, Lola and others for overall honors at Sebring.
The second decade of the American Le Mans Series will be off to a roaring start with one of the most exciting and diverse fields ever seen for the 57th Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida, America’s greatest sports car race. Thirteen manufacturers are present with the initial entry list release, already more than any other motorsport series. The 57th Sebring 12 Hours also will see the debut of the MICHELIN® Green X® Challenge that awards teams each race for overall performance, best fuel efficiency and smallest environmental impact.
There is no shortage of world-class entries on any part of the Sebring International Raceway grid with multiple potential class winners throughout…. More info
Olympic gold medalists Shaun White and Hannah Teter headline a list of the world’s best snowboarders and freeskiers as NBC Sports presents live coverage of the Toyota Championship from Northstar-at-Tahoe, in Truckee, Calif, the third and final stop on the Alli Winter Dew Tour.  The Winter Dew Cup and a $1.5 million purse, the largest in action sports history, are on the line as the world’s best winter action sports athletes compete for their sport’s only regular season crown. NBC Sports’ live coverage of Freestyle Skiing Slopestyle airs Saturday, 2:30 – 4 p.m. ET, and Snowboard Superpipe featuring White and Teter airs 3-6 p.m. ET on Sunday. USA Network will air late-night coverage of Snowboard Slopestyle Friday at 2 a.m. ET/PT and Freestyle Skiing Superpipe Saturday, at 1 a.m. ET/PT.
NBC’s Pat Parnell (play-by-play), Todd Richards (analyst), Luke Van Valin (freeskiing analyst), Tina Dixon and Tiffany Simons (reporters) call the action from Northstar-at-Tahoe…. More info
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Sometimes an idea comes along that’s so awesome, yet so obvious, you just smack yourself on the forehead and ask, “Why didn’t I think of that?” This is one of those times. Get ready for the Sand-X.
The Sand-X ATV, built by a Swiss company of the same name and designed by Platune – the company that penned the monstrous RENNTECH G-Wagen – is the motorized equivalent of a camel, if said camel’s hump hid a rocket pack.
The 0-60mph dash is achieved in just 2.8 seconds. It’s truly all-terrain including sand, snow, pavement and mud…Â More info