Surfer Magazine’s Oakley Surf Shop Challenge (OSSC), the event series that teams shop employees with shop pros for a chance at $10,000 and the title of the best surf shop in the U.S., will kick off at Seaside Reef in Cardiff, CA, on March 11. This year will see 280 surfers from 70 shops around the country compete at seven regional stops before culminating at the Huntington Beach pier in September for the National Championship.
The series, which began in the early ’80s as a single Southern California contest, stays true to its philosophy that core surf shops play a pivotal role in the success of the action sports retail industry as a whole. “The series is an excellent way for Oakley to support  … More