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In the 1970s, the signature fat-tired mobility mode of beach towns managed to turn vacationers into bicycle riders.

If you hit the beach this summer, you’ll see them. Fat tires. Wide handlebars. Candy-colored retro-looking frames.

That particular kind of bicycle is known as a “beach cruiser.” While it looks like a nostalgic holdover from the Eisenhower era, the bikes that ramble along boardwalks of America’s beach towns were born in mid-1970s. And   …  More

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FRUITION is a video directed by Cole Yamane featuring Seth Moniz.

FOOTAGE: Landon Hayashi, Tony Heff, Matt Heirakuji, Kalani Minihan, Ryan Moss, Tim Reardon, Dan Scott, Ryan Simalchik, SHIBBY STYLEE and Cole Yamane

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