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Archive for the ‘Cycling’ Category

6
Apr

Cycling Road – French doping agency forwards report on Armstrong

France’s anti-doping agency has sent a report on Lance Armstrong’s recent test to international sports authorities.

The report from March 17 was forwarded to cycling’s governing body and the World Anti-Doping Agency.

The French agency said it will decide to investigate once it hears from the cycling body. The international cycling group, however, told The Associated Press on Monday it doesn’t have jurisdiction in this matter.

Armstrong was tested in southern France…  Details

6
Apr

Cycling – Bike gear business draws attention on Twitter

For the Banjo Brothers, marketing is like hand-to-hand combat.

At least that’s how it looks to Mike Vanderscheuren, one of the two founders and owners of the Minneapolis bicycle gear business. Five years ago, Vanderscheuren and partner Eric Leugers tested a new line of bike bags and backpacks in seven Twin Cities bike shops. Today, the company has its products in 450 bike shops nationwide.

The pair built their business the new-fashioned way: not by spraying ads all over the landscape, but by reaching out to the right targets, a few people at a time…  Details

6
Apr

Cycling Road – Sanchez takes 1st stage of Basque Country race

Luis Leon Sanchez of Spain has won the first stage of the Tour of Basque Country cycling race.

The Caisse D’Epargne rider edged Olympic champion Samuel Sanchez of Spain on Monday in a sprint finish to take the 89-mile leg in 3 hours, 28 minutes, 43 seconds.

Sanchez burst through the middle of the peloton to cross the line first by a wheel, and credited his teammates for putting him in position…  Details

5
Apr

Cycling BMX Mt. Bike Road – What Tough Times? Sea Otter Classic Expo Registration Grows

New Sponsors, Product Launches and Product Demos Planned for Industry’s Major Spring Event

Cycling industry is going strong, if the Sea Otter Classic, a four-day celebration of sport and the largest outdoor consumer expo in the country, is any barometer. Times may be tough, but Sea Otter is seeing an increase in exhibitor registration, as well as an increase in athlete sign-ups.

According to Frank Yohannan, Sea Otter Classic president and CEO, companies carefully analyzing their events and marketing initiatives are deciding that the Sea Otter Classic is one event they can’t afford to miss.

“Companies are working hard to really get every last penny’s worth of every dollar they spend right now, and Sea Otter gives them a lot of bang for their buck,” said Yohannan. “By the same token, it is a great value for athletes watching their budgets. With its various events, family activities, the festival and expo, Sea Otter is much more than just a race.”

Exhibitors Kick Off Season with Product Launches and Brand-building Activities

Nearly 300 exhibitors sign up each year for booth space at what is widely accepted as the most important Spring consumer tradeshow for cyclists in North America. With over 50,000 athletes and spectators walking through the expo, it is a perfect opportunity to show new products, interact directly with consumers, offer samples, sell closeout items, and build brand awareness…  Details

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