For the Banjo Brothers, marketing is like hand-to-hand combat.
At least that’s how it looks to Mike Vanderscheuren, one of the two founders and owners of the Minneapolis bicycle gear business. Five years ago, Vanderscheuren and partner Eric Leugers tested a new line of bike bags and backpacks in seven Twin Cities bike shops. Today, the company has its products in 450 bike shops nationwide.
The pair built their business the new-fashioned way: not by spraying ads all over the landscape, but by reaching out to the right targets, a few people at a time…Â Details
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