New Sponsors, Product Launches and Product Demos Planned for Industry’s Major Spring Event
Cycling industry is going strong, if the Sea Otter Classic, a four-day celebration of sport and the largest outdoor consumer expo in the country, is any barometer. Times may be tough, but Sea Otter is seeing an increase in exhibitor registration, as well as an increase in athlete sign-ups.
According to Frank Yohannan, Sea Otter Classic president and CEO, companies carefully analyzing their events and marketing initiatives are deciding that the Sea Otter Classic is one event they can’t afford to miss.
“Companies are working hard to really get every last penny’s worth of every dollar they spend right now, and Sea Otter gives them a lot of bang for their buck,” said Yohannan. “By the same token, it is a great value for athletes watching their budgets. With its various events, family activities, the festival and expo, Sea Otter is much more than just a race.”
Exhibitors Kick Off Season with Product Launches and Brand-building Activities
Nearly 300 exhibitors sign up each year for booth space at what is widely accepted as the most important Spring consumer tradeshow for cyclists in North America. With over 50,000 athletes and spectators walking through the expo, it is a perfect opportunity to show new products, interact directly with consumers, offer samples, sell closeout items, and build brand awareness…Â Details
