Recently, a feature piece by the editor of UK consultancy site, YachtSponsorship ran on this and other sites in the TetraMedia group, pondering the pros and cons of sponsorship in the sport of sailing, and lamenting that too often, the branding overshadows the sailors.
It was commenting on the 133 page report by organisers of the Volvo Ocean Race, of which a large part was dedicated to the Return on Investment (ROI) for sponsors  … More
Rob Douglas, Johnny and Erika Heineken have been shortlisted in the nominees for the 2012 Rolex Yachtsman and Yachtswoman of the Year awards.
Kiteboarders have conquered an important position in US Sailing, as three riders out of 14 wind sports men and women make it to the prestigious shortlist.
The 2012 Rolex Yachtsman and Yachtswoman  … More
While the attention on the 34th America’s Cup here in San Francisco has been largely focused on the continuing saga of Larry Ellison’s Oracle Racing USA or all the drama generated by politics as usual in the “City by the Bay,†quietly lurking under the radar is a powerhouse of a team that has the tools necessary to take the whole kit and kaboodle north past the frozen Arctic tundra to Sweden’s land of the “midnight sun.â€
Get ready to wet your appetite and taste buds with lutefisk, pickled herring and Swedish vodka! Quicker than Sven and Ollie can bake a pasty or the delectable Ingrid Bergman can stroll through a rolling surf, Team Artemis is preparing to  … More
That well-known pervert Freud has a lot to answer for. I’m convinced that spotting erotic associations with everyday objects is a learned skill, not innate. Or maybe I was very naïve – when I was 26 years old, a girlfriend burst into giggles when I tied two round balloons and a long one together as Christmas decorations at her parents’ house.
Whatever the truth may be, every day we’re bombarded with images for which we are expected to recognise and respond to sexual associations, and the boating industry has plenty of opportunity to play this game.
English speakers think of boats (and cars) as  … Pictures and more