Recently, a feature piece by the editor of UK consultancy site, YachtSponsorship ran on this and other sites in the TetraMedia group, pondering the pros and cons of sponsorship in the sport of sailing, and lamenting that too often, the branding overshadows the sailors.
It was commenting on the 133 page report by organisers of the Volvo Ocean Race, of which a large part was dedicated to the Return on Investment (ROI) for sponsors  … More