As of reporting today, John Florence no longer rides for Hurley, after first signing with the brand in January of 2013. Just like that, surfing’s biggest ever deal—an eight-year $30million resigning package—is dust.
Over the weekend we heard from industry insiders on why professional surfers industry-wide can expect a “Best Case Scenario” 50% cut in marquee sponsors contracts. Realistically, it will be more like … More