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Jake Burton is taking his snowboards to China. If things break right for him, maybe the Winter Olympics will end up there, too.

Unwilling to bow to the narrative that business must be suffering as snowboarding’s growth flattens, the man who brought the sport to the masses has opened five dozen stores in a country with only around 50,000 riders but an overall population of 1.35 billion.

”It’s a huge   …  More

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In December 2014 Converse riders Remy Taveira, David Stenstrom and Jerome Campbell travelled to Cape Town, South Africa. Alongside them was photographer Nils Svensson who came to document a week of skateboarding and exploration on the Cape peninsula, at the southern tip of the African continent.

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Today is International Women’s Day, a celebration of women’s achievements and a call for greater equality around the world. The theme for this year is ‘Make it Happen’, so with this in mind Pinkbike – in association with geebeebee media – asked a number of key industry professionals and athletes to get their views on the women’s scene as it stands, and where it’s headed.

Tracey Hannah – Hutchinson UR Team
I’ve seen a lot of women getting involved in the sport through their friends in a no-pressure social situation. I think women-only social events and ride days are a   …  More

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Conditions aligned on Friday, March 6th at the 33rd Annual Burton US Open Snowboarding Championships slopestyle finals; sunny skies and a pristine course made for a plethora of heavy tricks from Mark McMorris, Sven Thorgren, Stale Sandbech, Seppe Smitts, and more. Japanese phenom Yuki Kadono landed the first-ever back-to-back 1620s in the second to last run of the contest

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