As global car sales collapse, the boss of Audi Motorsport argues success on the racetrack fosters success in selling
Wolfgang Ullrich is a giant in the world of motor racing. He’s the man who put Audi on the map by leading the team to nine victories at Le Mans.
This year, Audi told him to go out and win it again but then told him he would only get one practice race to get ready for the main event. That’s how the collapse of global car sales is playing out in the racing world.
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