In the latest shake-up in the surf industry, parent company Nike announced Tuesday, Oct. 29, that it has sold Costa Mesa-based Hurley. The surfwear brand, created by Huntington Beach native Bob Hurley, has been under Nike ownership since 2002.
The announcement stated the company “has reached a definitive agreement to sell the Hurley brand to … More
As the host venue of a big wave contest, Mavericks has been dormant for nearly four years now. In fact, in the 20 years between Flea Virostko’s inaugural Mavericks Invitational win, Nic Lamb’s 2016 Titans of Mavericks win (the last time a contest was held) and today, Mavs has run just 10 times — a higher average than The Eddie, for comparison’s sake. But through name changes, permit disputes, and a failed attempt by the WSL to revive the contest on its Big Wave World Tour, Mavericks has had its fair share of speed bumps. Just over a month ago, the WSL axed the wave from the tour without ever running the event during its two years of ownership, and Mavs seemed all but dead from an “official” competitive surfing standpoint.
This morning, that changed … More