Bad news today for fans of Nike Snowboarding as the Swoosh has decided to drop their snowboarding and skiing division. The changes will be effective after their current Holiday 2014 line. Nike decided to make the decision after their 201 4 fiscal year reports in June, which showed growth among in every key area of the brand except action sports. The full attention of of action sports will now be shifted towards skateboarding.
“Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and growth opportunity … More
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on Sunday, September 28th, 2014 at 7:52 pm and is filed under Board Sports, Business news, Skateboard & Mountain Board, Skiing, Snow, Snowboard.
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