Yes, the world’s most famous energy drink is taking over surfing. As you might have noticed, the surf industry is suffering deep changes. Will the “Big Four” keep up as we know them? No, Red Bull is increasing the pressure on the conservative surf industry market.
Rip Curl, Quiksilver, Billabong and O’Neill. For more than two decades, these were the brands that we would traditionally see on the shelves of our local surf shops.
But the classic surfing oligopoly is quietly … More
This entry was posted
on Wednesday, August 13th, 2014 at 6:38 am and is filed under Business news, Surfing & SUP.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.