These days, if a company – especially a U.S.-based manufacturer of motor vehicles – is still making money, it’s a miracle. That’s why Harley-Davidson’s First Quarter 2009 revenue report is pretty positive, despite showing a 12-percent drop in global sales and a 38-percent drop in new profits compared to the first quarter of 2008. After all, $117.3 million in profits is $117.3 million in profits. Still, H-D’s CEO Jim Ziemer (about to be replaced by incoming president and CEO Keith Wardell) recognizes that the company will struggle in the tough times ahead, and outlined the necessary strategy to weather the continuing storm…Â Details
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