NASCAR’s track attendance and revenue may be stalling, but top drivers’ paychecks continued to climb last year, thanks to large, multiyear sponsorship deals and heavy spending on apparel and gear by loyal fans. Overall, earnings for the top 10 drivers were $180 million, up 4.7% from our previous list.
Winning is not always the most important factor to making money. Top drivers generate between 8% and 31% of their earnings from the track. The rest comes from salary, licensing and sponsorships…Â More info
This entry was posted
on Monday, February 9th, 2009 at 10:06 am and is filed under Automobile, NASCAR.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.