American Monster has agreed to a deal with TRG Motorsports to become the primary sponsor on the No. 71 Chevrolet car driven by David Gilliland in the Cup Series. The car will debut this weekend at Phoenix International Raceway.
American Monster is a television concept that will showcase successful, homegrown talent from a variety of competitive arenas. To be an American Monster is to defy the odds and compete at the highest levels relying on little more than your natural talent, innate abilities and pure determination. In 2009, each series will focus on athletes and talent from the Mixed Martial Arts, Monster Trucks, and NASCAR expanding to other sports in the near future. The show will give viewers a behind the scenes view on what it takes to compete against the world’s most sophisticated competition without any of the luxuries of huge budgets, or traditional means of support. The American Monster TV concept will be revealed on FOX Sports Net by the fourth quarter of 2009…Â Details