Stoked News – News, Videos, surf, skateboard, snowboard, motorsports, action sports » Blog Archive » Action sports industry is treading water – Some firms being wiped out by economy longevity

For the action sports industry in 2009, it’s all about keeping your head above water.

Already struggling with a glut of inventory, the $14.4 billion industry is forecasting sales to fall as much as 25 percent this year. Some surfboard makers say their business is down 30 percent to 40 percent as consumers put off larger purchases.

With numbers like that, industry insiders say some brands will disappear and the economic undertow will pull down a number of mom-and-pop shops, considered the backbone of the business because of their connection to the core action sports customer….  More info


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