“Just how different are skiers and snowboarders?” muses a press release from consumer research group Exponential Interactive.
What follows is a fairly arbitrary, not tremendously believable insight into what apparently makes skiers tick and snowboarders tock. For example, skiers are into reality TV shows like Big Brother and X Factor, whereas boarders prefer US programmes like The Big Bang Theory and Law & Order.
The thesis, created using the anonymous online analysis of more than 20 million … More