Back in 1950, Hobie Alter was asked what he wanted to do with his life. Like most teenagers, he didn’t know the answer, but he was adamant about one thing: Whatever the job, he had to be able to do it on the ocean side of Pacific Coast Highway. Granted, those options were extremely limited, but Hobart “Hobie” Alter was a creative thinker. He knew that if he wanted to continue living his idyllic beach lifestyle, he’d have to create the opportunity himself. And that’s exactly what he spent the better part of his life doing, right up until he passed away peacefully Saturday at his retreat in Palm Desert, California, surrounded by family, at the age of 80.
By 1960, still in his 20s, Alter had become … More
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