Shortsighted marketers are riding snowboarding into the ground, but there may still be hope to keep the sport alive.
I was a state college kid the first and only time I rode a snowboard. This was in the 1980s and snowboarding was still illegal at New Hampshire’s ski resorts. A classmate from New York City named after Dylan Thomas (and who called everybody he didn’t like a chucklehead) brought a board to campus after the winter break. It was a Burton Woody. Skegs on the base. No edges. You just strapped your Sorels in and went.
Actually it wasn’t that easy. First we had to boot pack up a local gravel pit, lock into the board, and take turns pushing each other bobsled style off the ridge … More