Rob Roskopp is the founder and president of Santa Cruz Bicycles and a damn good bike rider. The man doesn’t mince words, especially when the subject is about his bikes. Roskopp has never dealt me a sales pitch in the two decades I’ve known him and he expects the same in return. The same can be said of the entire crew, from the factory in its namesake city, to the Syndicate pits at the World Cups. Half man, half beast, Roskopp is the best of both – devoted to family, fiercely competitive, loyal to those who earn his trust, calculating when it comes to risk, and courageous when called to decision. While there is no question who is boss, the respect is mutual. The vibe from top to bottom at Santa Cruz is all about … More
This entry was posted
on Friday, December 20th, 2013 at 7:18 am and is filed under Business news, Cycling, Mt. Bike.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.