Darrick Antell Jr. of Greenwich is selling real estate — on his race car.
The young driver, a Cornell University freshman, plans to race the Atlantic Championship and Formula BMW this summer and is seeking advertisements to ornament his car.
However, Antell is looking beyond the usual ads for motor oil and chewing tobacco.
“There’s an endless amount of possibilities that companies can benefit from this, like investment companies in Greenwich. There’s a demographic of viewers (at the races) that use these companies for financing,” he said.
“You can choose to sponsor the entire car, which some people do to generate massive brand awareness,” said Antell, who plans on studying mechanical engineering.
Sponsoring a whole car costs from $25,000 to $35,000 for the Atlantic series, while the Formula BMW race runs $15,000 to $20,000. Big business logos cost about $10,000 for both sides of a vehicle, small logos range from $1,000 to $2,000…Â Details