Volcom announced today that it is pulling the plug on its motocross program to focus its resources on the core channels that fostered the brand—skate, snow, and surf, as well as music and art.
“In an increasingly competitive and specialized global market it is imperative that we continue to simplify the Volcom brand message so that we can achieve maximum differentiation and voice amplification,” said Jason Steris, Volcom’s CEO, in the press release announcing the decision. “We have been extremely proud to have been a part of the motocross family for several years. However … More
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on Tuesday, June 18th, 2013 at 7:17 pm and is filed under Business news, Motocross, Motorcycle.
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