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Is there a story behind the Erik Buell Racing logo?

EB: The brand is really EBR. The little Pegasus goes way back. That’s actually on my family crest – I’ve always used it. It seemed like a nice logo. This time, we changed the look from before; it’s really aggressive, very modern. The idea being that we are now high-tech and modern instead of the classic look … which fit the Harley because they are more of a classic brand.

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This entry was posted on Monday, May 13th, 2013 at 1:01 pm and is filed under Motorcycle, Roadracing, Street Riding. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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