During meetings with its European team, the Volcom crew took up the meaty topic and slippery slope that is the current specialty retail landscape and began to look at ways to help more retailers, similar to what they’ve done with Stone-Age for skate shops.
“We were talking about today’s environment and how important it is to create something special for our key retailers and customers,†explains SVP of Marketing Ryan Immegart. â€Something just for them that is inherently Volcom, but very limited in it’s distribution.â€
The result was  … More
This entry was posted
on Wednesday, March 27th, 2013 at 3:48 pm and is filed under Business news.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.