“Why would anyone buy a Harley-Davidson?”
It’s a constant refrain, often querulous, from my many sport bike riding buddies, their simple skepticism hiding all manner of derogatory implications. Sometimes, it merely infers a general antipathy towards anything cruiser. At other times, it’s to convey a more brand-specific enmity. But the intimation is the same: Harleys are anachronisms compared with their latest double overhead frammich-valved road rockets. The insinuation is always that the Milwaukee iron is lesser, its customer based deluded and somehow the motorcycling world is not right for the brand’s incredible popularity.
Experts posit all manner of rationalizations for The Motor Company’s popularity from the simplistic  … More