Following a strategy to become more accessible and to build new ties as well as to strengthen current ones, Surfing Heritage Foundation announces a rebranding, which it characterizes as an evolution of its current identity.
Since its inception ten years ago, Surfing Heritage Foundation has acquired the largest collection of objects relating to surfing in the world and has documented the culture of surfing in various media from photography, to film, exhibitions, and publications.
Executive Director Bolton Colburn sums up the impetus to rebrand the institution in these words: “Having established the groundwork for a major cultural museum with a focus on surfing, Surfing Heritage Foundation is ready to take the next step in its evolution by   … More