As racing season draws to a close, racers and team managers are beginning to make plans for 2013. Whether you’re a first time racer or a seasoned veteran, having the right team of sponsors and supporters in your corner is essential to putting together a winning program. In a difficult economy, it’s all the more important to make yourself stand out from the crowd and show a company why you’re a worthwhile investment.
I worked for a season as the sponsorship program director for a reputable tire and wheel manufacturer. In one season I reviewed over 400 sponsorship applications ranging from first timers to multi-time national champions. I’ve seen just about every  … More
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