While achieving tremendous success in the music industry as the bassist and co-founder of Pearl Jam, lifelong skateboarder Jeff Ament has made it a mission to pay it back as an activist, philanthropist, and skate park builder. Growing up with humble beginnings in rural Montana, Jeff witnessed not only the tranquility of rural life, but also the difficulties that can often accompany growing up in extremely isolated areas. Luckily, Jeff found skateboarding, fell in love with it, and discovered the self-confidence that it can inspire.
Remembering his roots and the positive effects skateboarding can have on young people, Jeff currently helps build epic skate parks in some of the most rural and deprived areas in the west. His most recent venture on the impoverished Pine Ridge Reservation in South Dakota is maybe his most rewarding project to date.