Monster Energy brings its marketing clout to the stateside powersliding sport
Europeans build tracks dedicated to the sport of speedway. To American motorcycle racing enthusiasts speedway is the equivalent of soccer. Monster Energy is looking to change our perception of the sport by hosting a round of Grand Prix Speedway racing on U.S. soil.Counter-clockwise racing on dirt ovals in our country is known as the Grand National Championship and is dominated by booming V-Twins ridden by dirt-track heroes such as Chris Carr, Scott Parker and Jay Springsteen. Large, loud and a badge of honor for Harley-Davidson, the sport suits our national bigger-is-better ideology.
These two seemingly similar disciplines, however, have nothing more in common than their direction of travel and the terrain upon which their wheels turn  … Pictures and more