One of NASCAR’s foremost race teams has a new business partner.
Joe Gibbs Racing is finalizing a broad-based relationship with IMG that will give the NASCAR team access to the agency’s full range of sponsorship sales, measurement and activation capabilities.
The agreement between JGR and IMG will not preclude the race team from working with other agencies and their clients, said JGR president J.D. Gibbs. It simply gives Gibbs Racing the ability to tap into IMG’s resources, most notably the agency’s return-on-investment tools…Â Details
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