Triumph is one of the most historic names in motorcycling. The British marque has branded itself into the collective riding consciousness with seminal bikes like the Bonneville and Thunderbird – not to mention a little help from Hollywood icons like Brando and McQueen. But that’s the storied past. Triumph’s history and lore make it easy to forget that its current incarnation, Triumph Motorcycles Ltd., is a young company of only 21 years. The modern Triumph is perhaps the greatest example of a brand rebirth in the motorcycle industry, and this summer Motorcycle USA paid a call to the English Midlands to see exactly how the new Triumph makes motorcycles.
Old Brand, Young Company   … More
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