A little more than a decade ago, Lowe’s executives tuned in to NASCAR races and cringed as they watched the orange No. 20 car stamped with The Home Depot logo charge to win after win after win. It collected 12 in three years with Tony Stewart at the wheel before Lowe’s CEO Bob Tillman had enough.
His Lowe’s No. 31 car, driven by Mike Skinner, hadn’t so much as sniffed Victory Lane, and he wanted a change. He asked his head of sports marketing  … More
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