Valentino Rossi’s move to Ducati was a match made in marketing heaven, the combined selling power of the world’s most famous motorcycle racer and the world’s most iconic motorcycle brand would surely prove to be a veritable sales steamroller. Casey Stoner had already proven that the bike was capable of winning races – though it clearly had a problem with the front end – and with a seven-time MotoGP champion and the crew that helped him win those titles, success would be quick to come.
If sales of merchandise are anything to go by, then the move was definitely a success, MotoGP circuits coloring red as Rossi fans stocked up on Ducati gear, the red still tinged with … More
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on Thursday, August 11th, 2011 at 7:31 pm and is filed under Motorcycle, Roadracing.
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