On the heels of Shaun White’s X Games 17 Gold medal win in skateboard vert came word that the 24 year old athlete was severing his business ties with Red Bull Energy Drink to pursue more lucrative endeavors. What, or shall we say who, those lucrative endeavors involve is not yet known. Here’s my take on the matter.
Lead up to the split
The skater’s announcement did not come as a surprise to action sports insiders as the trades had been reporting that he was contemplating a change of sponsors ever since his contract with the major energy drink manufacturer ended in January 2011Â Â …Â More
This entry was posted
on Tuesday, August 2nd, 2011 at 8:28 pm and is filed under Board Sports, Skateboard & Mountain Board, Snow, Snowboard.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.