BMW is on the gas, developing innovative new models, growing exponentially and generally leaving the rest of the recession-racked motor-cycle industry in the dust. The F800GS jump-started the mid-sized enduro market in 2008, the best-selling S1000RR now dominates the superbike segment (nearly 25 percent of global sportbike sales in 2010 went to BMW), and the new K1600GT appears ready to revolutionize luxury touring. Taking business risks has really paid off: BMW Motorrad production is now back to pre-recession numbers, with 2010 global sales up 12.3 percent (to 98,047 motorcycles), out-performing the car division in profitability.Â
And this is just the beginning  … More
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