The SRAM Cycling Fund has announced a $40,000 contribution to the International Mountain Biking Association (IMBA) to launch the formation of IMBA Europe. SRAM’s contribution will firmly establish a united Pan-European effort for mountain bike advocacy and sustainable trail development.
“We are extremely excited about this European-led opportunity,†says Stan Day, President and CEO of SRAM. “The end game is to broaden access to mountain biking across Europe… Details
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