For too long, says Fox’s Darrell Waltrip, NASCAR and its TV carriers stressed machine over man.
“Everything was about the car,” he says. “We forget there’s a driver in the car and got lost in the technology. That turned off a lot of people and this year our emphasis is on drivers. We were struggling among the 18-34 year-old male casual fans, that’s who we’re going after.”   … More
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