In recent months, you may have seen an advertisement in your favorite surf magazine by Lost, a well-known surfboard/clothing manufacturer. There are three variations that I remember, but there may be more
In one, an Alex Knost-looking character is dolled up in the new punk style, with fake Ray Bans, a V-necked T-shirt, cutoffs and the tag line “If you don’t surf, don’t start” on the bottom of the page.
On the following page, a full color spread of a surfer blowing up on a wave is tagged by another headline, “If you surf, never stop.” Cute ad — and one I’m sure resonates with many surfers out there…Â Details
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on Wednesday, March 18th, 2009 at 9:52 am and is filed under New Surf Products & Tests, Surfing & SUP.
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