Walmart’s potential move into NASCAR has led the retail giant deep into negotiations with Hendrick Motorsports over sponsorship of Jeff Gordon’s No. 24 Chevrolet next season.
There continue to be several moving parts to the Walmart discussions with Hendrick and NASCAR, which began in the spring and have progressed through the summer. Walmart’s play could have tentacles in sponsorship and licensing at the team and league level, according to industry sources … Details
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