The 70th-anniversary edition of the world-famous Sturgis Rally and Races in South Dakota counteracted the general malaise of the motorcycle industry, showing a strong uptick in attendance, perhaps as much as 20%.
The iconic rally was first held in 1938 when organized by the Jackpine Gypsies Motorcycle Club, booming in popularity in the 1990s and 2000s when attendance was estimated to exceed 500,000 and more. The small town of Sturgis is the epicenter of events, but activities stretch well into the neighboring towns of Deadwood, Lead and Rapid City. Nearby riding destinations include Mount Rushmore, Crazy Horse, Devil’s Tower and Spearfish Canyon  … Details
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