In Hawaii, tradition runs deep. From upholding the hula to barbecues with family and Primo’s on the beach with friends, we take our history seriously in the islands. But of the many pastimes that we hold dear, China Uemura’s and 88 Tee’s Annual Longboard Classic is one of our favorites. This year, Primo Beer is proud to announce their role in the contest as the event’s presenting sponsor.
Held at Queens in Waikiki on July 22-25, the event is one of the finest examples of surfers coming together under the sun for a good cause. “Primo has been a part of Hawaii for decades,†said Primo’s brand manager Kyle Wortham. “And so has China’s Longboard Classic. It’s great to see these two uniquely Hawaiian pastimes coming together to celebrate the spirit of surfing in Hawaii … Details